How do Berryworld, Fairtrasa, Kölla digitize and automate their chain s quality data?
Since the end of 2019, the AgriPlace Chain digital platform has been broadly introduced. That s within the Dutch and Belgian fruit and vegetable trade. It s now making inroads into other European countries. We re meeting a fruit and vegetable companies need, says Nico Broersen. They want to manage their chain s quality information more easily. There s a lot of interest, especially from the German-speaking companies. But also from the UK and Ireland. Several large businesses have come on board. These include Keelings in Ireland and a KOLLA and Widmann (Gemusering) in Germany.