Free ad-supported television (FAST) has been a rapidly rising element of the streaming industry since the beginning of the pandemic. But while the FAST sector has soared in the US, it faces distinct challenges in Europe and international markets that have prevented it from reaching equal viewership heights enjoyed in the US. This article outlines ways to get up-to-speed in the European FAST market.
A non-profit organization dedicated to serving the interests of independent FAST channel providers facilitating strategic support and collaborative initiatives
Free ad-supported television (FAST) has been a rapidly rising element of the streaming industry since the beginning of the pandemic. This article covers the best practices for launching a FAST channel and how to handle the challenges faced, including insights from key industry leaders such as Jonathon Barbato of Best Ever Channels, DeShuna Spencer of kweliTV, and Paul Kontonis of Revry.
Tim Siglin talks to James Lauzun of MagellanTV about the ins and outs of running a niche streaming OTT service from an SVOD and FAST content and monetization strategy standpoint, including subscription rates, content rights, and distribution, in this interview from Streaming Media East 2023.
How will consumers find content in the approaching FAST 2.0 era, and how will FAST providers maintain QoE with high-reliability performance as the platforms and their reach continue to grow? Fandango s Rema Morgan-Aluko, Zixi s Kevin Parks, and Best Ever Channels Jonathon Barbato discuss the technical challenges Free Ad-Supported Television will face in the coming years and how to meet them in this clip from Streaming Media Connect 2023.