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28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base, according to a new survey from the Hub; Netflix is second, at 23%
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| 04 May 2021
The annual Best Bundle study from Hub Entertainment Research has found that US viewers feel compelled to sign up for multiple streaming services, or risk missing out and the average US consumer now uses close to six different sources.
The research found fundamentally that with all the top streaming platforms touting exclusive content, the average number of individual TV services consumers use to meet their viewing needs continues to climb steadily. It calculated that the typical consumer accesses 5.7 different sources of TV content, including traditional pay-TV service, all available streaming services, and over-the-air reception through an antenna. Hub noted that this number has jumped by nearly one full service since just last year and is almost twice as high as it was in 2019.