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Life is Good® x REEF to Seas the Day Together with New Collaboration
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BOSTON, May 19th, 2021 /PRNewswire/ Life is Good, the positive lifestyle and apparel brand, announced its partnership with REEF, an industry leader in beach and surf-inspired footwear. Just in time for warmer months ahead, this exciting collaboration celebrates fun, freedom, and the spirit of the beach.
New collection from Life is Good x REEF
The two brands, both founded by pairs of brothers, share similar values and the desire to spread good vibes through inspirational art and comfortable, accessible styles. REEF, known for innovative and comfortable footwear and apparel, will bring its craftsmanship to Life is Good s signature designs and aesthetic.
BostonMassachusettsUnited-statesMike-jensenJessica-greenhalghBert-jacobsInstagramPlaymaker-programFacebookCone-incLife-is-good-kids-foundationLife-is-good-company When [Covid] hit, 50% of our business was wholesale . and that business died in a hurry, Life is Good co-founder and CEO Bert Jacobs said Tuesday during CNBC s Small Business Playbook event. We were in a situation where we were facing bankruptcy, and we were facing having to cut at least half of our staff. That s when we said . let s play offense really hard. Let s produce this stuff to order, and let s see what happens.
Instead of ordering in bulk shirts, pullovers, hats and other accessories that are already printed with logos, slogans and other designs, Life is Good started ordering batches of blank items last year, the CEO explained. Then, monitoring consumer sentiment, it began printing inventory on-demand that had phrases about staying home and quarantining, wearing masks, and other pandemic-related trends.
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