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Life is Good® x REEF to Seas the Day Together with New Collaboration
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BOSTON, May 19th, 2021 /PRNewswire/ Life is Good, the positive lifestyle and apparel brand, announced its partnership with REEF, an industry leader in beach and surf-inspired footwear. Just in time for warmer months ahead, this exciting collaboration celebrates fun, freedom, and the spirit of the beach.
New collection from Life is Good x REEF
The two brands, both founded by pairs of brothers, share similar values and the desire to spread good vibes through inspirational art and comfortable, accessible styles. REEF, known for innovative and comfortable footwear and apparel, will bring its craftsmanship to Life is Good s signature designs and aesthetic.
By Marc Chalufour
Carol Cone has preached the value of social purpose for the better part of four decades. The name has changed innovative leadership position was an early jargon-heavy phrase but the concept has not: All stakeholders employees, consumers, shareholders and society benefit when a company focuses on more than profit, developing and promoting their reason for being in a way that benefits society. So, when the coronavirus pandemic upended virtually every sector of the economy, Cone (’78) wasn’t surprised to see that the companies with a well developed sense of purpose were quick to respond and adapt.
Businesses with strong societal commitments knew best where resources were needed. AB InBev converted manufacturing plants to produce personal protective equipment (PPE) and hand sanitizer. New York Life moved to fund mental health resources for the families of essential works who died from COVID-19. And strong corporate cultures adapted best to the abrupt shift to work
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