Diversifying its content offerings, content distribution platform Tata Play (formerly known as Tata Sky) has added its 13th OTT platform, Hoichoi, to Tata Play Binge. The integration carries forward Binge’s objective of providing users access to content from across all OTT platforms in multiple languages, as well as easing the process of content discovery.
The annual bundle will give users access to JioSaavn’s high-quality audio streaming catalogue, as well as access to premium regional entertainment content – from popular Bengali movies to original shows – on the hoichoi platform