With this partnership, Benetton India will foray into the watches business. Benetton. has joined hands with the trusted brand of watchmakers Timex India, to introduce an exclusive line of watches in the Indian market. This one-of-a-kind collaboration is part of a licensing deal where Benetton India will be at the forefront of creative inspiration. while Timex India will spearhead the overall designing, manufacturing and distribution, Timex said in a regulatory filing. The partnership, which is exclusive to the Indian market, is a strategic business move for both Benetton and Timex to deepen footprint and reach in the country, it added.
Benetton enters into licensing deal with Timex India
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United Colors of Benetton join hands with Nanhi Kali- Womens Day
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Benetton India plans to step up presence in footwear and innerwear segments
February 09, 2021
Sundeep Chugh, CEO & MD, Benetton India×
CEO expresses optimism for growth; brand to add 30-40 new stores
After the apparel segment witnessed a challenging year due to the pandemic, Benetton India is banking on stronger recovery trends in urban regions to get its business back to pre-Covid levels. The global brand is also gearing up to strengthen its presence in the fashion footwear and inner-wear segments in the next three years in the country.
Sundeep Chugh, CEO and MD, Benetton India said: “With the government’s focus on steering India towards the growth path and the vaccines coming in, this year we will look to returning 2019 levels of business performance. In the festival season, we saw business recovering by nearly 80-85 per cent compared with the corresponding period in the previous year.”