Purpose Disruptors Ireland Launches The Great Reset Fortnight
April 16, 2021
th at 1pm with a free industry workshop on ‘Ecoffectiveness: The Missing Measure’.
The Great Reset Fortnight will give Irish advertisers, marketers, creatives and communications professionals the chance to learn more about the impact the communications and marketing industry can have in Ireland’s fight against climate change. These sessions will be the first of their kind in Ireland with the aim of reshaping the advertising and marketing communications industry to only promote attitudes, lifestyles, behaviours and brands aligned with a net zero world by 2030. A number of ‘Change The Brief’ workshops will be designed for individuals across multiple disciplines, designed to inspire new thinking on how to assert agency and have impact.
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New framework measures the greenhouse gas emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’
The Great Reset Fortnight, a series of events and workshops designed to empower communications professionals to accelerate the fight against the climate crisis, kicks off on 28th April 2021 at 1pm with a free industry workshop on ‘Ecoffectiveness: The Missing Measure’.
Key to ensuring the creative communications industry helps society and business to reduce its collective carbon footprint, is re-evaluating what it measures and celebrates as ‘success’.
The first event of the series, this virtual workshop will feature international industry experts from well known agencies Caroline Davis (Managing Director and Sustainability Lead, ELVIS) and Ben Essen (Chief Strategy Officer, Iris) who will share the Ecoffectiveness framework - a new methodology for analysing and the carbon impact of our work, and unlocki
Iris unveils policy to incentivise clients to fight against climate change
Marketers encouraged to sign up to climate charter and help businesses reduce carbon footprint.
by Brittaney Kiefer
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Review of 2020: The year we became accidental climate heroes
As part of Campaign s Not Normal series of essays about 2020, we examine the negative impact of climate change, which made its presence felt in 2020, but also the way that coronavirus brought some environmental positives.
by Brittaney Kiefer
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