Purpose Disruptors Launch 'The Great Reset Fortnight' with Ecoffectiveness Methodology

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New framework measures the greenhouse gas emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’
The Great Reset Fortnight, a series of events and workshops designed to empower communications professionals to accelerate the fight against the climate crisis, kicks off on  28th April 2021 at 1pm with a free industry workshop on ‘Ecoffectiveness: The Missing Measure’.
Key to ensuring the creative communications industry helps society and business to reduce its collective carbon footprint, is re-evaluating what it measures and celebrates as ‘success’.
The first event of the series, this virtual workshop will feature international industry experts from well known agencies Caroline Davis (Managing Director and Sustainability Lead, ELVIS) and Ben Essen (Chief Strategy Officer, Iris) who will share the Ecoffectiveness framework - a new methodology for analysing and the carbon impact of our work, and unlocking the creative strategies to do it. 

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