the year. but we will wait and see. ithink, if the year. but we will wait and see. i think, if anything, the year. but we will wait and see. ithink, if anything, this is a reasonably good opportunity to take a look at adding some risk. interesting. your glass is half full, certainly. great to have you on the programme. let s stay in the us where tesla continues to charge ahead. the electric car maker made record profits last year, and did much better than wall street was expecting in the final three months of the year. it did warn, though, that its factories have been running below capacity because of the supply chain crisis. but tesla boss elon musk is still forecasting it will comfortably sell 50% more cars this year than it did in 2021. ben essen is global chief strategy officer at the marketing agency iris. good morning, ben. tesla is doing rather well this light the challenges we have just been discussing. good morning. yes. indeed. if you look at the uk specifically the mod
Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.