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Page 3 - Ben Bold News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Heineken appoints new UK marketing director

Former UK marketing boss Gillane was a regular in Campaign's Power 100.

United kingdomCampaign powerBen bold

How effective is calling out rival brands in ads?

Nationwide's 2023 ad featuring Dominic West slating rival branch closures went down like a bounced cheque with real-life banking bosses. Campaign asks if calling out the competition is good practice.

Dominic westBen bold

Don t Panic ad highlights impending Cost of loving crisis

Agency's campaign attacks government policy that raises salary requirement for UK citizens hoping to live with foreign partners.

United kingdomDont panicBen bold

Birds Eye appoints Elvis to handle UK brand creative

Elvis already worked with Birds Eye on below-the-line marketing, including digital and social.

United kingdomBirds eyeBen bold

Nationwide and NCA s TV spot lampoons corporate bluster and customer disregard

Campaign follows NCA's 2023 debut work for Nationwide.

Ben bold

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