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Allwyn and VCCP s National Lottery debut ad asks Will you be next?

Allwyn’s marketing approach hinges on attracting new players and showcasing the National Lottery’s individual product brands.

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WPP takes £125m restructure hit and invests £250m in tech

Group is holding Capital Markets Day for investors and analysts later today.

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AAR: new-business activity falls 12% in 2023 but rate of decline slows

Big-spending brands drove ad agency new business, with 15 reviews in 2023 compared with just three in 2022.

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Channel 4 to become digital-first public-service streamer

News follows today's earlier announcement of CMO departure.

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Arthur Sadoun: AI is at the service of our people, it will help our people grow

Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’. From PR Week

Carla serranoArthur sadounBen bold

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