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Culture authorities scramble for tourists following Harbin phenomenon

The tourism phenomenon triggered by Harbin, the ice city in Northeast China s Heilongjiang Province, shows no sign of abating and most recently its popularity has led to a fierce competition among tourism authorities in several Chinese cities, as they strive to leverage the internet s potential to convert online engagement into real tourist footfall.

New Year holiday cross-border travel surge signals China more connected with world than ever

The past New Year holiday saw the number of arrivals and departures from China roar back to pre-COVID levels, with foreigners flooding into China to get a glimpse of the ever-changing second biggest economy, and Chinese tourists flocking overseas to celebrate a new year in a different culture. Experts say the rise in border crossings is a result of China s unswerving efforts and determination to connect with the world at a deeper and broader level.

Entry-exit personnel during New Year holidays bounces back to 2019 levels, good start signaling China out of pandemic haze

The just-concluded New Year’s Day holidays from December 30, 2023 to January 1, 2024 witnessed a total of 5.179 million entry-exit personnel across China with an average of 1.726 million people per day, a 4.7-fold increase compared to the 2023 New Year’s Day holidays and represents travel volume returning to 2019 levels.

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