Mumbrella Awards 2021 shortlist, Merrick Watts to host the gala event
May 20, 2021 10:23
The shortlist for the 2021 Mumbrella Awards has been announced, with The Monkeys and Special Group among the top nominations.
With 11 nominations, The Monkeys received two nods in the Mumbrella Award for Insight, TV Ad of the Year and Social Idea of the Year categories, as well as nominations in Best Use of Real-Time Marketing, Creative Agency of the Year and Ad Campaign of the Year.
Meanwhile, Special Group earned ten nominations across categories including TV Ad of the Year, Content Marketing Strategy of the Year, Social Idea of the Year, Best Use of Real-Time Marketing, and the Mumbrella Awards for Bravery, Insight and Innovation.
Australia s historic peanut capital , Kingaroy, is running out of nuts because of climate change
Peter Howlett is considering if future rainfall will be enough to continue to grow nuts.
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The Queensland town of Kingaroy is famous for its nuts its farmers planted some of Australia s first commercial crops in 1901.
Key points:
Peanut production in the area is dwindling because of unpredictable summer rainfall
Bega says its massive processing plant will stay in Kingaroy, despite fewer local nuts
But drought and a shifting rainfall pattern in the South Burnett region are changing things.
Second-generation peanut grower Peter Howlett said usually farmers would be in the middle of the harvest at this time of year.
Agency: Wieden+Kennedy Tokyo
This film garnered international attention (and a spot on our list of the best ads about diversity, equity and inclusion) for shedding light on racism by way of depicting the ‘real life experience’ of a mixed-race teenager. While some praised Nike for shining a light on racism in Japan, others were upset that an international brand waded into a local discussion and chose to depict the country poorly. Even if Ad Nut cannot coherently comment on systemic discrimination in Japan, Ad Nut is of the opinion that the ‘real life experience’ of a teenager should never be invalidated. Plus, the writing, the music, and the editing are mesmerising from start to finish .