so, is there money to be made in the so called creative economy, and how worried are the big beasts facebook, youtube, tiktok about the competition and who s moderating all of this online? well, let me introduce you to my guests. sam yam is the co founder and now the chief technical officer of patreon. in a few sentences, sam, give us a flavour of what patreon actually is and what it does. yeah, well. thanks for having me, julian. patreon is effectively a platform for creators to get paid in an ongoing sustainable way to their community, and in return, their community gets access to exclusive content, access to the creators and in many cases, a safe environment for their community. we ll expand on that in the next 25 minutes or so. becky flint is a social media influencer and founder of pepper studio, a social media marketing agency. how do you spot the next big youtube or tiktok star?
sam yam, co founder of patreon, thank you. reporter information, becky flint, youtube influencer and found of pepper studio, author of tiktok boom, chris stokel walker. and earlier, we heard from a reporter from panorama. we will be back at the same time next week with the media show. thank you very much for watching and goodbye. hello again. is misty of the high ground more recently that rain has pushed its way further east with still some rain across eastern areas of scotland,
some have an awful lot of money and they have the have nots - who are most of us when it comes to create a space and i think that. tiktok in particular by trying - to develop a new way of doing this where they try and monetise as many people as they canl by giving them a little bit, but there are always - different platforms, not least patreon as well who are, kind of, offering. other alternatives. a sort of way of spreading out your eggs in many, many baskets. becky, let me talk to you a moment about when you were a youtube influencer as a teenager under the name becky cruel, i think. and you did a lot of material which was watched and widely followed particularly injapan. here s a clip of some of it. she sings injapanese and english.
their community gets access to exclusive content, access to the creators and in many cases, a safe environment for their community. we ll expand on that in the next 25 minutes or so. becky flint is a social media influencer and founder of pepper studio, a social media marketing agency. how do you spot the next big youtube or tiktok star? i think the really important thing to remember about social media is often, we re going there to see unpolished is better, almost. we re looking for things that are relatable and almost, kind of, more attainable than the typical celebrity, and i think that s the secret. chris stokel walker has written books about youtube and now tiktok as well. with tiktok in mind, chris, to what extent has it been the year of tiktok 2021? because it seems to have come out of nowhere. it has. nobody can be a beneficiary. of the pandemic i don t think, julian, but tiktok has done that survival a little bit better. - in march 2021 alone,
until the last year or so. becky, what do you make of these new developments? i think there is a really growing trend of creators who are trying to kind of, almost regain the connection between themselves and their audiences without the platform because at the end of the day, it s really hard to trust the platforms. you know, changes are being made every single day to the algorithms, how our content is being served to our audiences and is often done in a very hard to read, almost like black box algorithmic way, which is hard to decipher and decode and you often second guess yourself and what you re doing. am i doing something wrong, why are my views not flowing very well any more? it can take a very big toll on your mental health as well so i think opportunities for creators to, kind of, regain that connection with their audience in a real direct way is something that s going to be really beneficial going forward. we have talked about making money via social media but of course,