Largely shunned during the pandemic, makeup returned to the spotlight in 2022 with the help of social networks but did not return to its previous level of popularity. These days, skincare products have moved to the forefront and are capturing the interest of consumers, in particular when made from natural ingredients. From this point of view, 2023 could be very like the previous year.
The Covid-19 pandemic has significantly changed beauty habits, but it’s not the only factor at play. Social.
AFP – Largely shunned during the pandemic, makeup returned to the spotlight in 2022 with the help of social networks. However, it is no longer the core of beauty routines. These days, skincare products have moved to the forefront, with the quest for ingredients respectful of the skin and the environment. This, in turn, is […]
Social networks have become trend incubators, determining the success of new products, as well as the rise of new tips, techniques, and inspirations in the beauty industry. At the heart of these networks, some powerful influencers, followed by millions of people around the world, can turn some products, as well as simple beauty gestures, into buzzing phenomena. And in 2022, it’s Mikayla Jane Nogueira who was the most popular among them.
According to the first Beauty Trends Report by online.
/PRNewswire/ Mindbody, the leading experience technology platform for the wellness industry, today announced the much-anticipated ranking of the Top 10.
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There is something special about the feeling that comes with discovering a beauty product which not only lives up to the promises on its packaging, but doesn t leave a dent in your pocket either. Pair that against a backdrop of economic mayhem - which saw GDP fall by 9.9 percent last year (the biggest fall in annual GDP since the Great Frost of 1709) and the fact that we have just about missed a double-dip recession - and you have an even bigger case for arming yourself with efficacious, budget-friendly products.
Nowadays, opting for affordable offerings doesn t mean compromising on quality. This may explain why, in their 2021 Beauty Trends Report, Boots revealed that sales of CeraVe increased by 321 percent last year, while Inkey List sales rose by over 350 percent. The Ordinary also managed to become the most searched for beauty term on Boots.com. All three brands have two major commonalities; some of their best products come well under the £10 mark and