Social networks have become trend incubators, determining the success of new products, as well as the rise of new tips, techniques, and inspirations in the beauty industry. At the heart of these networks, some powerful influencers, followed by millions of people around the world, can turn some products, as well as simple beauty gestures, into buzzing phenomena. And in 2022, it’s Mikayla Jane Nogueira who was the most popular among them.

According to the first Beauty Trends Report by online...

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