perfume, and one in five are now going without makeup and skincare products. many though are trading down and looking for cheaper alternatives to their favourite big brands marcia kilgore is founder of beauty pie, an online beauty products buyers club welcome and it is good to have you on the programme. what impact do you see the cost of living crisis having on the beauty industry? that living crisis having on the beauty industry?- living crisis having on the beau indust ? ., beauty industry? at the moment we do not see beauty industry? at the moment we do not see anything - beauty industry? at the moment we do not see anything at all- we do not see anything at all but of course we are a unique product. we have seen that more members arejoining and more people are looking for more value and more quality, less smoke and mirrors and they want relative affordability but they want the escapism that comes with a beauty product. when times are tight like this, maybe not a holiday maybe
industry but something that delivers proper and measurable benefits, that kind of purchase will really not necessarily heard as we my thing. so will really not necessarily heard as we my thing. so it is the higher heard as we my thing. so it is the higher end products - heard as we my thing. so it is the higher end products you i the higher end products you think will suffer? the higher end products you think will suffer? those that do not necessarily think will suffer? those that do not necessarily deliver i think will suffer? those that i do not necessarily deliver the value that they are charging. a very expensive beauty product that doesn t deliver something visible, you do not see any sort of results, you are unlikely to purchase it again and you may then trade down. what we do is we remove the retail markups so customers can purchase more expensive products and more efficacious products and more efficacious products but without the extreme retail markups. so we think we are w