last year the company released, this commercial, highlighting workplace stereo types while dove s real beauty ad got women talking about self-image. our self perceptions are generally kind of harsh. when really that s not how the world sees us. it s proven over the past year that talking about sexism and feminism and female empowerment is a great way for brands to build buzz. reporter: all efforts to encourage women to confidently embrace themselves. something no one should feel sorry about. deborah roberts, abc news, new york. amen. you know i was late for an appointment a couple weeks ago. someone told me i just kept apologizing, i felt so bad i was late. and the woman said she had a client who would apologize once, a woman from argentina, apologize once, move on and get on with it. this ad drew my attention, pantene giving back. funding grants for women to
last year the company released, this commercial, highlighting workplace stereo types while dove s real beauty ad got women talking about self-image. our self perceptions are generally kind of harsh. when really that s not how the world sees us. it s proven over the past year that talking about sexism and feminism and female empowerment is a great way for brands to build buzz. reporter: all efforts to encourage women to confidently embrace themselves. something no one should feel sorry about. deborah roberts, abc news, new york. amen. you know i was late for an appointment a couple weeks ago. someone told me i just kept apologizing, i felt so bad i was late. and the woman said she had a client who would apologize once, a woman from argentina, apologize once, move and and get on with it. this ad drew my attention,