last year the company released, this commercial, highlighting workplace stereo types while dove's real beauty ad got women talking about self-image. >> our self perceptions are generally kind of harsh. when really that's not how the world sees us. >> it's proven over the past year that talking about sexism and feminism and female empowerment is a great way for brands to build buzz. >> reporter: all efforts to encourage women to confidently embrace themselves. something no one should feel sorry about. deborah roberts, abc news, new york. >> amen. you know i was late for an appointment a couple weeks ago. someone told me -- i just kept apologizing, i felt so bad i was late. and the woman said she had a client who would apologize once, a woman from argentina, apologize once, move on and get on with it. >> this ad drew my attention, pantene giving back. funding grants for women to