hair and like, i don t know what to do with it! i hope everyone read your book, because i speak to that. exactly. the thing about it is, with the first lady, i do feel like that is where the natural hair community when she was in office. you have a woman of her complexion, her statue, and her hair complexion, although i blew dry it straight, i blow dried it straight, it still was natural. we stopped with will relax or is the first year. it s important to understand you could do so many things with a hair. and with this book, natural and curly hair for dummies, i address all of that. i tell people the proper hair texture, i even talk about hair biology. i give into the follicle and how the health is. but more importantly, i celebrate our girls in this book. a lot of times, even when i was doing my research for the book, it was always like, it s hard. it s difficult. it can be a challenge, but it s not hard and difficult, right? with the proper education, you can have beautiful dress
A hair collection inspired and created for Black women
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What Social Impact in the Hair Care Industry Can Look Like
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Alaffia Advocates for Community and Curls Through the New Beautiful Curls Collection Danielle Broadway © Photo: Getty Images/Westend61 alaffia beautiful curls collection
When it comes to developing beauty products, not all companies are made equally. Some businesses focus on merely developing high-quality products, while others go far beyond the call of duty by working to foster community and change the world. One company that exemplifies this goal is Alaffia, a hair-care and skin-care brand founded by Olowo-n’djo Tchala and rooted in Tchala s upbringing and West African heritage.
The ingredients in each body, face, and hair product are made with fair trade shea butter from Africa with a percentage of sales supporting African communities in need. One of the brand s missions is to reduce poverty and catalyze gender equality in Togolese communities, in addition to working towards eliminating poverty worldwide.
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In a conversation with
Travel + Leisure, founder and CEO Olowo-n’djo Tchala discussed how his experiences and desire to create a positive change in his home community shaped the creation of his beauty brand Alaffia.
“I think what Alaffia is doing in America is really, fundamentally sharing the beauty of our culture.”
Olowo-n’djo Tchala
Born in the West African nation of Togo, Olowo-n’djo Tchala founded fair-trade beauty brand Alaffia in the early 2000s alongside his partner, Prairie Rose Hyde, after moving to the United States. Inspired by his upbringing in the small village of Kaboli in Northern Togo, and by the hardworking and generous community of women he grew up around (most of all, his mother), they created this brand to bridge the gap between West Africa and the United States.