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Alaffia Advocates for Community and Curls Through the New Beautiful Curls Collection Danielle Broadway © Photo: Getty Images/Westend61 alaffia beautiful curls collection When it comes to developing beauty products, not all companies are made equally. Some businesses focus on merely developing high-quality products, while others go far beyond the call of duty by working to foster community and change the world. One company that exemplifies this goal is Alaffia, a hair-care and skin-care brand founded by Olowo-n’djo Tchala and rooted in Tchala s upbringing and West African heritage. The ingredients in each body, face, and hair product are made with fair trade shea butter from Africa with a percentage of sales supporting African communities in need. One of the brand s missions is to reduce poverty and catalyze gender equality in Togolese communities, in addition to working towards eliminating poverty worldwide.

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