Production Line 23 Add to collection
Head of operations at BBDO Singapore explains how the industry has pivoted over the past year and the changes the team has made to ensure a smooth production process
Anne Lee is the head of operations at BBDO Singapore, responsible for managing the creative and production teams. Anne is no stranger to the BBDO network, having returned following a five year stint at VMLY&R, where she was content producer handling film production, print production and digital and on-ground activations. Prior to VMLY&R, Anne was at BBDO Singapore for 13 years, managing the traffic, production and activation teams. During her tenure at both BBDO and VMLY&R, she has worked on local and international clients including Visa, Singtel, M1, Circle Line, TAFEP, Caltex, Mercedes, Land Rover and P&G.
Creative 110 Add to collection
BBDO Indonesia and BBDO Guerrero team up to launch radio and print campaign inspired by local myths
BBDO Indonesia and BBDO Guerrero have joined forces with Sweety on a campaign for Sweety Silver Pants. Inspired by Indonesian myths, the campaign illustrates how parents need to change their baby’s diaper regularly if they want to prevent monster tantrums.
There are still many parents in Indonesia who believe in myths and superstitions. And there is a belief that if your baby cries continuously, a monster might be trying to steal it away. But more likely, the crying is caused by a full diaper. Based on research conducted by Sweety, 80% of diaper rash is from prolonged exposure to moist diapers, resulting in skin problems such as irritation, infection, itching and redness.
Trends and Insight 20 Add to collection
BBDO Japan s Kaori Yatsu says that capturing the insights of differentiated consumer mindsets is the key to success
BBDO Japan conducted a consumer analysis study to understand the mindset, and behaviour of typical Japanese consumers affected by Covid-19. Using BBDO Worldwide’s original analysis method, our agency compiled the results and identified four key consumer groups that brands should be addressing in order to achieve success.
We all know that the pandemic has changed consumer values and behavior. However, the research and analysis we conducted has revealed that not all consumers have changed in the same way and that there were several patterns.