Trends and Insight 20 Add to collection
BBDO Japan's Kaori Yatsu says that capturing the insights of differentiated consumer mindsets is the key to success
BBDO Japan conducted a consumer analysis study to understand the mindset, and behaviour of typical Japanese consumers affected by Covid-19. Using BBDO Worldwide’s original analysis method, our agency compiled the results and identified four key consumer groups that brands should be addressing in order to achieve success.
We all know that the pandemic has changed consumer values and behavior. However, the research and analysis we conducted has revealed that not all consumers have changed in the same way and that there were several patterns.