® (“Power Brands”).
Following the acquisition, Vitner’s potato chips, cheese snacks, corn snacks and popcorn will move Utz from the #7 position to the #4 position among salty snacks in the Chicago market, the fourth largest salty snack market in the U.S. at approximately $688 million in annual retail sales for the 52 weeks ending November 29, 2020 according to IRI. Most of Vitner’s products are currently manufactured by Snak King, but Utz plans to transition manufacturing of most of those products to its own manufacturing plants after closing, further increasing utilization of Utz’s manufacturing network.
“This strategic acquisition will make Utz a more significant competitor in the Chicago area. Combined with our recently announced acquisition of the On the Border
Press release content from Business Wire. The AP news staff was not involved in its creation.
Utz Brands to Acquire Vitner’s Snack Food Brand and Distribution Assets
January 11, 2021 GMT
HANOVER, Pa. (BUSINESS WIRE) Jan 11, 2021
Utz Brands, Inc. (NYSE: UTZ) (“Utz” or the “Company”), a leading U.S. manufacturer of branded salty snacks, announced that its subsidiary Utz Quality Foods, LLC (“UQF”) has entered into a definitive agreement with Snak-King Corp. (“Snak King”) to acquire certain assets related to the Vitner’s brand (“Vitner’s”), a leading brand of snack foods in the Chicago metropolitan market, for a total purchase price of $25 million, subject to customary purchase price adjustments. The acquired assets include the intellectual property, including the
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