December 18, 2020
The Bard Valley Natural Delights new 8-count Dark Chocolate Covered Medjool Dates item had a strong start with over 100,000 units sold since September. To continue the momentum, Bard Valley created an eye-catching Valentine’s Day merchandiser and a consumer promotion to create excitement for this innovative new product.
“Data from the National Confectioners Association indicated that 2020 Valentine’s Day seasonal sales performance reached $3.2 billion,” explained David Baxter, Bard Valley’s marketing director. “The sales results with our Dark Chocolate Covered Medjool Dates with Sea Salt exceeded all expectations. We anticipate another sales surge during the Valentine’s Day holiday.”