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Natural Delights expands team with promotions and new hires
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Natural Delights expands team with promotions, new hires
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Date grower-shipper helps consumers snack smarter this summer
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Date grower launches new website and blog
Bard Valley Natural Delights® has launched its newly designed website to effectively communicate to a more diverse demographic. The updated website now focuses on grower stories, health benefits of Medjool dates and product usage for every lifestyle.
The Natural Delights website not only looks and feels new, but also operates using the most effective analytics tools to better understand website visitors and what attracts them. Additionally, an updated store locator will help guide shoppers to the products they desire at the retail locations they most often shop. The insights from these robust analytics will allow the brand to optimize content, targeting and communication for the most effective marketing across all platforms.
Medjool dates sales volume expected to spike during Ramadan
Bard Valley Natural Delights’ are an essential part of the Ramadan tradition as Muslims begin the daily ritual of fasting from sunrise to sunset. Ramadan lasts 30 days beginning on April 12th and ending on May 11th. Past sales data indicates a retail sales volume spike of 57 percent during this period. Retailers are encouraged to begin building inventory on Bard Valley’s Medjool Dates to capture sales during this high-volume consumption period.
Sales data indicates a retail sales volume spike of 57 percent during Ramadan.
“April 1st is the ideal time for retailers to start merchandising, promoting and marketing Medjool Dates to maximize sales for the Ramadan holiday,” explains Neil Merritt, director of North American sales at Bard Valley Date Growers (BVDG). “Retailers can realize double digit unit and dollar increases with our mini pallet and floor display shippers for all of our best selling items. It’s an