Fairmont’s ambitious Beyond Limits campaign embodies the essence of this luxury brand’s recognition that accommodations are infinitely more than comfortable beds. The brand-wide campaign epitomizes one of the tenets of the Mille Club, a program we (Hotel Mogel) run designed to inspire any hotelier with lessons from the five-star, thousand-dollar-plus-ADR hotspots around the globe. In short, this timeless tenet is guests want unique experiences.
Open this photo in gallery: The Barbie Dream Suite at Fairmont The Queen Elizabeth in Montreal will launch on Aug 24 as part of the The Barbie Dream . - acquisition, airport, Alcoholic Beverage, apparel, Aviation, book, brand, Business, Canada, car, CEO, Chinese, CUP, DNA, drug, drugstore, entertainment, Europe, Fabric, Facebook, fashion, food, football, Founder, health
The hot pink-clad collaboration at Fairmont The Queen Elizabeth in Montreal will allow guests to experience a Barbie-approved stay at the downtown property.