Fairmont’s ambitious Beyond Limits campaign embodies the essence of this luxury brand’s recognition that accommodations are infinitely more than comfortable beds. The brand-wide campaign epitomizes one of the tenets of the Mille Club, a program we (Hotel Mogel) run designed to inspire any hotelier with lessons from the five-star, thousand-dollar-plus-ADR hotspots around the globe. In short, this timeless tenet is guests want unique experiences.