Even as digital takes centre stage as the future of marketing, the basic tenets of marketing remain critical. Only then will the brand unlock the potential of the new way of marketing backed by the many new tools at its disposal. Competition is fierce in the digital world as well, points out David Fairfull, CEO and co-founder of Metigy.
“Privacy regulations, e-commerce integration, customer data platforms, and better ROI optimization enabled by smarter marketing analytics” will be some of the leading trends going forward, according to Ben Poole, head of office of Singapore-based data company Fifty-Five.
With Chief Revenue Officer, Andrew Sitzberger joining the senior team and our new partnership with Unilever, Playrcart looks forward to global expansion in 2022 LONDON, Dec. 9, 2021 /PRNewswire/
Hong Kong is an established hub for industries such as finance and luxury goods and it’s now becoming the first choice for adtech, creative agencies, and innovative new media businesses. The Drum digs into what’s unique about the Hong Kong creative ecosystem and how it’s bringing out the best in businesses in the creative and tech industries.