Unilever to launch recyclable toothpaste tubes in India
Unilever’s oral care brands - Signal, Pepsodent and Closeup - have announced plans to convert its entire global toothpaste portfolio to recyclable tubes by 2025. After four years of development, the recyclable tubes will be available later this year in two of the company’s biggest oral care markets - India and France.
The new tubes will use a high-density polyethylene material instead of aluminium
The tubes will be first launched in France for the Signal Integral 8 brand, which represents over a third (35%) of Unilever’s toothpaste portfolio in the country.
Samir Singh, executive vice president, Global Skin Cleansing and Oral Care, Unilever, said, “Plastic pollution is undoubtedly one of the biggest environmental challenges of our time. We can see its impact on our planet every day including the billions of toothpaste tubes dumped into landfills every year. That’s why I’m proud of this latest packaging innovation which will see our entire toothpaste portfolio shift to recyclable tubes by 2025. It’s been a long and challenging journey to get to this point, but we hope this transformation will inspire the wider industry to also make the change.”