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How Strong B2B Brands Drive Better Business

How Strong B2B Brands Drive Better Business
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

John dawesJon lombardoPeter weinbergForrester business trustChief marketing officerBusiness trust survey

I m Starting A Britpop Band To Teach B2B Marketers About The Importance Of Segmentation

Columnist Sam Scott offers an admittedly unusual lesson into market segmentation through the prism of Britpop. ParkLife, forget it, this is MarketingLife.

United kingdomTel avivBritpop spotifyMark ritsonB brett andersonDonald trumpBrett andersonJarvis cockerPeter weinburgTaylor swiftLiv tylerByron sharpJon lombardoTb instituteCool britanniaTony blair

As Brands Embrace Digital Audio, Emotional Ads Give Extra Lift

As Brands Embrace Digital Audio, Emotional Ads Give Extra Lift
radioink.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioink.com Daily Mail and Mail on Sunday newspapers.

Jon lombardoLes binetCumulus mediaCumulus media westwood one audio active groupTb instituteWestwood one audio active groupJames hurmanExisting demandFuture demandSignal hill insights

Jon Lombardo

Jon Lombardo
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Jon lombardoTb institute

Future-Proof Your Clients Accounts With A 40/60 Split

Future-Proof Your Clients Accounts With A 40/60 Split
radioink.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioink.com Daily Mail and Mail on Sunday newspapers.

Les binetJon lombardoGlobal head of research at linkedinTb instituteCumulus media westwood one audio active groupWorld advertising research centerGlobal headWestwood one audio active groupJames hurmanPeter field