The Duff & Phelps Celebrity Brand Report 2021 pegs Bhatt at $68.1 mn brand value and Kapoor at $26.7 mn. As a couple, they might charge INR 5-8 crore per ad.
Mumbai: Cricket and Bollywood celebs continue to rule the roost when it comes to brand endorsements in the country, as indicated by data & insights company, Kroll’s latest report on Celebrity Brand Valuation – a study of India’s most powerful celebrity brands. Cricketer Virat Kohli retained the top position for the fifth consecutive year with a brand value of $185.7 million,
Ranveer Singh improved his brand equity and moved up to a second-place with a brand value of $158.3 million. Fellow actor Akshay Kumar slipped to third place with a brand worth of $139.6 million, swapping places with him. Alia Bhatt, the youngest superstar in the top ten and currently the most valuable brand ($68.1 million) among female Bollywood actors, comes in fourth place. M S Dhoni's brand's durability was reaffirmed in 2021, a year that saw a significant increase in his value ($61.2 million) from $36.3 million in 2020. He was fifth on the list. 'Dhoni continues to enjoy