February 04, 2021
Witnessing a jump of 13.8 per cent, actor Akshay Kumar too retained his second spot
Cricketer Virat Kohli was ranked as the most valuable celebrity for the fourth consecutive year with a brand valuation that remained consistent at $237.7 million despite the pandemic, according to the Celebrity Brand Valuation Study 2020 by Duff & Phelps.
Witnessing a jump of 13.8 per cent, actor Akshay Kumar too retained his second spot in the rankings with a brand valuation of $118.9 million followed by actor Ranveer Singh in the third spot with a brand value of $102.9 million.
Shah Rukh Khan gained in the rankings ($51.5 million) to grab the fourth spot in 2020. However, Deepika Padukone dropped to the fifth position in 2020 with a $50.4 million brand value compared to the third position in 2019.
Aviral Jain, managing director, Duff & Phelps, said, “While established celebrities continue to dominate our rankings, notable millennials with a strong social media presence continue to climb the ladder. Ayushmann Khurrana, Tiger Shroff and Rohit Sharma all jumped a few spots to grab the No. 6, No. 15 and No. 17 spots, respectively. Further, Kartik Aaryan debuts on our list at No. 20. These rising millennial celebrities were in greater demand during the pandemic owing to their popularity among the youth. He added, “This year, the media and entertainment sector took a hit and witnessed significant slowdown in advertising spends as traditional media and outdoor entertainment were severely impacted by the pandemic. Digital marginally overtook print to become the second largest segment in the advertisement space, and it continues to witness traction among brands. The pandemic has also reinforced the fact that a strong social media presence is no longer a ‘good to h
Akshay Kumar retains the second spot with a brand value of $118.9 million.
04 Feb, 2021 - 01:45 PM IST | By indiantelevision.com Team
MUMBAI: Indian cricket team skipper Virat Kohli has topped the celebrity brand endorsers list for the fourth year in a row, a study by Duff & Phelps showed. The findings of the sixth edition of its celebrity brand valuation study 2020: Embracing the New Normal has revealed that Kohli’s brand value remained steady at $237.7 million in 2020 despite the Covid2019 pandemic.
Livemint reported that the cricketer’s social media following grew at a compound annual growth rate (CAGR) of 35.4 per cent to 165 million across platforms while raking up 2.8 million engagements per post. Last year, Kohli signed two key partnerships with edtech platform Great Learning and Chinese smartphone brand iQOO.
Synopsis
Agencies
While Virat Kohli s (C) value is $237.7 million, actors Akshay Kumar (L) and Ranveer Singh s worth remains steady at $118.9 million and $102.9 million, respectively..
Team India skipper Virat Kohli retains the top position of India’s most-valuable celebrity list for the fourth consecutive year. His brand value remains steady at $237.7 million in 2020 despite the COVID-19 pandemic.
Bollywood actor Akshay Kumar ranked second with a brand value of $118.9 million, a jump of 13.8 per cent, followed by Ranveer Singh with a brand value of $102.9 million.
The overall brand value of the top 20 celebrities in 2020 is estimated at $1 billion, a dip of approximately five per cent from last year.
Not Akshay Kumar but THIS star is India s Most Valuable Celebrity - Check list
Another interesting fact, Virat Kohli s brand value is four times more than the brand value of India s most celebrated actor Shah Rukh Khan.
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Updated: Feb 4, 2021, 10:03 PM IST
Popular Indian cricketer Virat Kohli has become India’s Most Valuable Celebrity for the fourth consecutive year, according to Duff & Phelps Celebrity Brand Valuation Study.
Kohli has a brand value of $237.7 Million. He has beaten Akshay Kumar who ranks a distant second with a brand value of $118.9 Million.
Another interesting fact, Virat Kohli s brand value is four times more than the brand value of India s most celebrated actor Shah Rukh Khan.