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IAMAI India Digital Summit: Despite the abundance of data, optimising campaign impact across various stages and channels remains a key challenge | Advertising

A panel deliberated on the significance of data in crafting personalised experiences tailored to cohesive touchpoints, as well as strategies for monitoring consumer behaviour throughout the entire sales funnel journey

Planet Tracker: Advertisers working with fossil fuel clients hold significant investment risk

To mitigate financial risk, investors should request advertising companies disclose the emissions impact of their work with polluting clients, think tank argues

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