What happens when a rebel creative agency meets a maverick fintech startup? United by a minority stake arrangement rather than the usual fee model, adland provocateur Nils Leonard and startup boss Daniel Hegarty are sticking two fingers up to the financial services and adland establishments.
McCann Worldgroup has named industry veteran Stephanie Nerlich (pictured) as its global President of the McCann agency in a dual role. In her role, she will drive business growth for McCann with its regional presidents with a focus on expanding new capabilities in global markets.