Sales are not growing as strongly as expected, inventory is piling up in an oversupplied market and major markets like the US are showing a marked preference for hybrids.
EV Vs Hybrid: The intent to buy hybrids over pure battery electric vehicles comes to the fore even as EVs benefit from state as well as central government funded incentives which in turn has allowed manufacturers to price them better as compared to hybrids. This is despite the hybrids costing more than EVs.