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Technuter
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention. DV Authentic Attention is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance from the impact of an ad’s presentation to key dimensions of consumer engagement.
Mark Zagorski, CEO of DoubleVerify, said, “Optimizing campaign performance with existing measurement solutions continues to be a challenge. Current tools have visibility gaps due to global privacy regulations and the deprecation of third-party cookies and mobile identifiers which impede an advertiser’s ability to take meaningful action to influence campaign performance. DV Authentic Attention is designed to provide actionable, privacy-friendly data correlated with measurable campaign outcomes, giving global brands greater clarity and confidence in their digital i