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Meghan Markle wears homecoming queen crown in resurfaced footage

Royal Meghan Markle wore a homecoming queen crown and a long white gown in a resurfaced video of her winning the honor in high school.

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From DIY to DIFM: How Australia s retail brands can serve opposing preferences as consumer demand shifts

From DIY to DIFM: How Australia s retail brands can serve opposing preferences as consumer demand shifts
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How can Australia s marketers build health and wellness into brand strategy?

Thanks to COVID-19, consumers are now thinking about health and wellness beyond the traditional definition of “eating healthy and exercising”. In this edition of Spotlight Australia, WARC Asia Editor Gabey Goh looks at how brands can tap this growing opportunity. This article is part of a Spotlight series on how brands in Australia can tap into the growing opportunity in health and wellness. Read more Consumers in Australia are increasingly looking for brands that will provide them with products and services in a way that feels like they are a good choice, good value for money and also good for the environment.

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How can Australian marketers design memorable digital brand experiences?

Smooth, speedy digital experiences are now expected by Australian consumers, meaning that brands must find ways to be truly memorable in order to stand out, Gabey Goh, WARC’s Asia Editor, argues in this introduction to a new, expanded APAC Spotlight series. As Australian marketers seek to maximise digital growth, the challenge is less about enabling seamless purchases and achieving a meaningful degree of personalisation – both of which are now table stakes – and more about standing out at a time when most companies are deploying similar tools and tactics. How brands can succeed in this endeavour is the focus of this first instalment in a new, extended APAC Spotlight series that offers advice from client-side marketers and best practices from researchers and agency leaders who are at the cutting edge of the latest digital trends.

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