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AURUS Amdavad: Jewels That Echo Sentiments and Carry Memories

AURUS Amdavad: Jewels That Echo Sentiments and Carry Memories
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Business News | Aurus Jewels Collaborate with Border & Fall to Revive the Diminishing Diversities of Indian Jewellery Through the Memory Project - IFJ

Get latest articles and stories on Business at LatestLY. New Delhi [India], August 22: India has a diverse and deep-rooted heritage of making and wearing jewellery. It has always got looked upon for various aspects far beyond aesthetics and a mere object of adornment— it taps into an individual's emotional, cultural, and economic aspects. And since it survives far longer than any other personal object, it becomes a key marker of material memory. Family Jewels: Indian Adornment Revealed, or Indian Family Jewels (IFJ), is an online documentation project that attempts to reawaken the awareness of this diversity and embrace it openly. Business News | Aurus Jewels Collaborate with Border & Fall to Revive the Diminishing Diversities of Indian Jewellery Through the Memory Project - IFJ.

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