Gold shines bright on digital platforms for Akshaya Tritiya
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Gold shines bright on digital platforms for Akshaya Tritiya
Mamtha Asokan / TNN / May 15, 2021, 04:00 IST
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Chennai: Gold buying on Akshaya Tritiya did not halt completely but took on the digital form as jewellers across major markets were shut due to Covid-induced lockdowns.
Considered an auspicious occasion to buy gold, this year too, like 2020, Akshaya Tritiya was celebrated under the shadow of the pandemic. Gold prices were up Rs 13 a gram at Rs 4,485 a gm in the Mumbai market on Friday.
Paytm and its subsidiary Paytm Money witnessed a 30% year-on-year (YoY) value growth in digital gold sales on their platform this year.
‘Lockdowns to dent gold sales on Akshaya Tritiya’
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Dealers pin hopes on digital demand
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Gold buying on
Akshaya Tritiya this year may be muted as stores remain closed following lockdowns in 19-20 cities, according to dealers.
However, demand for digital gold and Gold ETFs is likely to witness a rise, they say.
“Consumer demand, as compared with the previous years, has taken a hit as stores are either closed or are operating only for few hours because of the lockdowns,” said Suvankar Sen, CEO, Senco Gold and Diamonds. “We have started seeing online sales to an extent because of
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