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Mountain America Center will now be home to Hero Arena with huge sponsorship Share This SHELLEY The long-awaited Mountain America Event Center in Idaho Falls received another huge funding boost on Monday from another local company. Golden Valley Natural’s brand Hero Meat Snacks bought the naming rights of the arena within the Mountain America Center. The announcement came at the business’s Shelley headquarters, putting the Idaho Falls Auditorium District’s project closer to construction. The facility will be on Event Center Drive in Snake River Landing on the west end of Idaho Falls near Interstate 15. “This is really exciting because it launches a venue here in our community that has been coming for a long time,” said Golden Valley Natural President Ben Ball. “It’s exciting to be a part of that.”

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