Audiomack partners with MTN Nigeria to unveil Data Bundle program
The partnership will see MTN subscribers gain free access to Audiomack’s streaming service via their mobile devices on weekly and monthly subscriptions. Devdiscourse News Desk | Lagos | Updated: 22-04-2021 19:00 IST | Created: 22-04-2021 19:00 IST
With millions of monthly active users in Nigeria, Audiomack continues to demonstrate its commitment to moving music forward across the region by providing accessibility for all. Image Credit: Twitter (@mtnug)
Audiomack has partnered with MTN Nigeria (www.MTNonline.com) to unveil the Audiomack+MTN Data Bundle program (www.MTN.tc.Audiomack.com), which offers MTN subscribers tailored data bundles for streaming unlimited music and accessing content on Audiomack free of data charges.
In 1988, director John Landis crafted and released a thought-provoking, albeit romanticized, narrative arc centering Africans’ assimilation into North American cultures titled
Coming to America. In the ‘80s and ‘90s, hundreds of thousands of West Africans, including Lagos-born singer-rapper TOBi, ventured to America or Canada for job opportunities and other life prospects facing similar forms of acculturation as depicted in parts of the Eddie Murphy-fronted comedy.
TOBi and his father were the first of their family to move to Brampton, Ontario, Canada, at the turn of the century, just after his ninth birthday, before safely applying and urging the rest of his family to follow behind them 18 months later. “Anyone that knows the immigration story, it doesn’t just happen overnight,” he says. “Now I’m super grateful for all of my [immediate] family being over here.”
BBYGIRL FOCU$, the singer has blossomed into a potent songwriter and vocalist, releasing 2020’s
I Shine, U Shine to much fanfare. RIMON’s silky vocal textures and attractive timbre make her an easy bet as the world of soothing R&B coming out of Europe (see also: Gaidaa).
RIMON’s breezy deliveries and enveloping melodies are irresistible. Influenced by the greats Lauryn Hill, Erykah Badu RIMON follows a lineage of powerful women penning achy and triumphant tunes for their generation. But make no mistake, RIMON is her own universe.
RIMON’s intent is to empower the listener. After dropping out of school at 17 to follow her dreams, it’s no surprise there’s a positive sonic and lyrical resolution in every single one of her songs. RIMON’s life changed when she read Paulo Coelho’s
March 4, 2021
Spotify is expanding to 40 more African countries. The audio streaming service is trying to tap into the growth opportunity presented by the continent, following its initial entry into South Africa, Morocco, Egypt, Algeria, and Tunisia in 2018. In total, Spotify is entering 86 new markets in different parts of the world, to help “ensure that sounds and stories that once remained local can reach a global audience,” the company says.
Spotify joins a growing list of foreign audio streaming services in Africa, including Apple Music, which also expanded to more countries last year. The continent has opportunities in the availability of cheaper smartphones, expanding internet connectivity, faster internet speeds, an increasing array of connected devices, and an expected population boom. Revenue in music streaming in Africa is expected to grow to $493 million by 2025.
Chattanooga’s Michael da Vinci is ready to take the next step in his career. The Tennessee native has been releasing music for nearly a decade since gaining notoriety as a member of TheHouse, a Tennessee-based collective he co-founded alongside fellow Chatt-natives Isaiah Rashad and YGTUT. Yet, the recently-released
Roses, which he crafted in tandem with Columbus-bred producer Lege Kale, is the first full-length offering of his career. “I feel like I’m very much a new artist right now,” da Vinci says.
Chattanooga and Columbus, two cities often overlooked on rap’s national stage, inspire the project’s unique sound. “We were trying to form a marriage between the energetics of what it means to be somebody from Chattanooga and what it means to be somebody from Columbus,” explains Kale.