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Westwood One Promotes Jones To President As Grimes Moves On
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Cumulus Media Taps Collin Jones to Lead Westwood One
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Five Studies Show How AM/FM Wins For Tax Prep Companies
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The latest blog post from the Cumulus Media | Westwood One’s Audio Active Group contains data from five studies that indicate AM/FM radio is a good medium to advertise tax preparation services. Some of the findings include: 1) AM/FM radio is an ideal medium for the tax preparation category: Heavy AM/FM radio listeners are 39%…
The latest blog post from Cumulus Media | Westwood One’s Audio Active Group features data from Nielsen’s Total Audience Report for Q3 of 2023 that indicates “AM/FM radio’s persons 18-49 average audience is now +5% greater than television.” Other takeaways from the research include: 1) Since 2018, Nielsen’s Total Audience Report reveals the 18-49 weekly…