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Plant-based products long-term success may hinge on sharing the plate with animal products, SPINS data suggests
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Plant-based products long-term success may hinge on sharing the plate with animal products, SPINS data suggests
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Sales of plant-based products are “where they are supposed to be” despite a post-pandemic slowdown, but to reinvigorate growth and expand appeal “beyond the hardcore” consumers, stakeholders should adopt a more flexible “piece of the plate” approach and share the spotlight with complementary claims, diets and products, advised the CEO of SPINS.