Get latest articles and stories on Latest News at LatestLY. Coca-Cola India expects its homegrown juice brand Maaza to become a billion-dollar brand by around 2024 following two of its other products Thums Up and Sprite achieving the milestone, a top company official said. Latest News | Expect Maaza to Become Billion-dollar Brand by Around 2024: Coca-Cola India President.
Fruit drink brand Maaza had reported total sales of Rs 2,826 crore in FY21 in the domestic market, which is higher than the sales of Coke in India, according to a top company official.
Innovation is going to be the "key growth engine" in India for Coca-Cola contributing 15-20 per cent in growth and the beverage major will focus on urban areas by adding premium offerings and expanding its rural footprints with affordable options, said its President Sanket Ray. Besides, the presence of Costa Coffee, a coffee chain brand owned by Coca-Cola, will also be