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APOLA launch: Pioneering outdoor lodging development in Asia Pacific - TravelDailyNews Asia & Pacific
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The Asia Pacific Outdoor Lodging Association (APOLA) was founded on the initiative of Robert Hecker, Bill Barnett, and Paul Dean at the PHIST conference in Phuket. The Association was officially launched at the Thailand Tourism Forum in Bangkok on the 15thJanuary 2024.The founding members agreed that the trade body would be an advocacy vehicle to guide, promote and structure the development of the outdoor lodging sector in the Asia Pacific Region to meet the needs of operators, owners, government authorities, suppliers, investors, and tour operators associated with the outdoor lodging industry.Given the recent growth of the industry and the strong fundamentals of the market, the members agreed that the organization should help define the standards for the region, raise awareness, guide policy, develop an accounting system for project financing and educate the industry about the advantages of this low impact, sustainable hospitality model.
At APOLA, our mission is to unite and empower the Asia Pacific Outdoor Lodging community, fostering sustainable growth, innovation, and excellence in hospitality. We are dedicated to promoting responsible and immersive outdoor lodging experiences that harmonize with nature, elevate local economies, and enrich the lives of our guests. APOLA envisions a future where outdoor lodging in the Asia Pacific region is synonymous with unparalleled sustainability, cultural enrichment, and unparalleled guest experiences. We aspire to be the leading advocate, resource, and catalyst for positive change within the outdoor lodging industry, inspiring a global commitment to responsible, safe and immersive travel. Through collaboration and innovation, we aim to create a network of outdoor accommodations that showcase the diverse beauty of the Asia Pacific region while preserving and celebrating its natural and cultural heritage.
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