WATCH – Colour revival: What can we expect from make-up recovery post-pandemic? By Amanda Lim In this episode of Beauty Broadcast we discuss the future of APAC’s make-up category as it recovers from the COVID-19 downturn, with expert insights from SUGAR Cosmetics and Asian Consumer Intelligence.
Just a few years ago, the make-up category was thriving in Asia Pacific, where millions of people in markets like China, Indonesia and India were picking up new skills from platforms like Instagram and YouTube and eager to try them on themselves.
When it became the norm to stay indoors and wear a protective face mask out, the need for make-up decreased dramatically and the rapid acceleration of category took a nosedive.
Japanese cosmetics maker Pola Orbis Holdings is doubling down on travel retail to gain share in the Chinese market, which believes is crucial to future growth.
According to the firm, even though the COVID-19 pandemic hit its travel retail business hard, it managed to grow and expand its business.
This year, the company’s objective is to grow its brands in China through its lucrative travel retail market.
On January 4, the company commenced operations of its Hong Kong-based subsidiary to manage the group’s travel retail business.
While the travel retail market is currently experiencing difficult conditions due to a significant reduction in international flights, China’s travel retail market has experienced a boom thanks to domestic tourism.
International beauty major L’Oréal has reported an overall loss in net profit for the full year of 2020, despite a spike in sales for the fourth quarter, most notably in active cosmetics and across China.
South Korea-based beauty brand Femmue is aiming to reinforce its position in Korea, Japan, the US and UK to maintain 2020’s momentum where it saw sales grow by two and a half times.
How has the uncertainty and unrest of 2020 impacted the way brands are ushering in the Lunar New Year? We speak to Spencer Ball, creative director of Anthem Singapore, to find out.
The Lunar New Year is one of the most important and festive celebrations in the lunar calendar, and when beauty brands go all out to connect with their Chinese consumers.
This year’s celebrations, however, follow one of the most turbulent years in recent history, which has undoubtedly created a long-lasting impact on the beauty and personal care industry.
Ball believes that the latest crop of Lunar New Year beauty collections is reflective of the unprecedented year we have experienced.