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How has the uncertainty and unrest of 2020 impacted the way brands are ushering in the Lunar New Year? We speak to Spencer Ball, creative director of Anthem Singapore, to find out. The Lunar New Year is one of the most important and festive celebrations in the lunar calendar, and when beauty brands go all out to connect with their Chinese consumers. This year’s celebrations, however, follow one of the most turbulent years in recent history, which has undoubtedly created a long-lasting impact on the beauty and personal care industry. Ball believes that the latest crop of Lunar New Year beauty collections is reflective of the unprecedented year we have experienced.

Andre saraivaYear limited editionLunar new yearLunar newPackaging amp designMarket trendsHall asia pacificVoice of the industryAsia in focusChinese new yearஆண்ட்ரே சாரைவஆண்டு வரையறுக்கப்பட்டவை பதிப்புசந்திர புதியது ஆண்டுசந்திர புதியதுப்யாகேஜிஂக் ஆம்ப் வடிவமைப்புசந்தை போக்குகள்