Will ‘Double-Masking’ Impact Promo Sales?
Some promotional products pros believe increasing calls for wearing two masks to protect against COVID spread could fuel an uptick in mask sales for the industry.
Layer up.
Such is the message a growing number of health officials are sending to the public when it comes to face masks – and that has potential implications on sales and in-person work operations in the promotional products industry.
Dr. Anthony Fauci, chief medical adviser to President Joe Biden, recently said wearing two masks at once “likely does” offer better protection against the spread of COVID-19. “It just makes common sense,” he told The Today Show. A growing body of research supports Fauci’s position.
How to Target Evolving Niche Markets
The pandemic has forced so many industries to shift their strategies, and many will never go back to the old way of doing business. Consider these strategies for pitching to shifting markets.
The coronavirus pandemic has forced huge technological shifts and philosophical pivots in just about every industry out there. And even though vaccines are slowly rolling out and there are signs of brighter days to come, it’s possible that some markets have been permanently changed. For instance, the reign of public gyms and boutique fitness centers could be over, as some 59% of Americans say they don’t plan to renew their membership after the COVID-19 crisis is over, according to a study by TD Ameritrade. And the traditional car-buying experience is beginning to be eclipsed by a more web-driven sales journey.
Aggressively prospect and build relationships to thrive in 2021.
Hustle with purpose. If anything, that sums up the approach promo sales professionals must take to generate success in 2021. From digging into recent sales numbers to uncovering hidden opportunities to stepping up intelligent, focused prospecting, distributors are going to need to put themselves out there with renewed vigor. Trust us – the effort will pay off.
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Forecast Strategically
Dive deep into customer sales reports from the last 12 months with a mind for trend spotting and projecting what each client might spend in 2021. “Going through the annual forecasting exercise, we often spot trends with certain customers or industries, which gives us motivation and something to build a plan around for the new year,” says Joseph Sommer, president of New York City-based distributor Whitestone Branding (asi/359741). He adds: “Because of the rapid change last year, you probably had customers who you never expected
small business service. she was born in mexico and immigrated to the u.s. when she was five. she formed the pro american bank which helped fund hispanic owned businesses. swag, whether you know it as souvenirs, free gifts or promotional products, no matter what you know it as, it can t be beat when it comes to getting the new business of clients. we headed over to the advertising specialty institute s whacky product show to get an up close look at the latest unique items for promos with a purpose. welcome to the asi show. down these rows you ll find all the t-shirts, the mugs, the pens, the hats that you can give out to your customers, but we are here today to find the most interesting, whackiest things that will help your company stand out. come on. you have one of the most original products i ve seen yet today. cool. show me what it is.